ABSTRACT
Based on sustainable development and tourist attraction, this chapter analyses the tourism strategies developed in mountain areas in the south of France, specifically in Haute-Provence, Vercors, and Pyrénées-Atlantiques. With the aim of sustaining their population, these territories propose a tourism offer that includes wonderful landscapes and local products (such as cheese or charcuterie), yet the salient question remains: How to attract and retain tourists in their territories?
