From entrepreneurship to local development by a central actor or the dynamics of the links between quality and diversity : 145The example of the Longjing Caotang restaurant in Zhejiang Province, China

doi:10.4324/9781315188713-8

Chapter

From entrepreneurship to local development by a central actor or the dynamics of the links between quality and diversity

ABSTRACT

This chapter analyses the role of Dai Jianjun as a central actor and the importance of his Longjing Caotang restaurant in the dynamic links between quality and diversity of local agricultural and rural development in Zhejiang Province in China.