ABSTRACT
The wave of mergers and acquisitions (M&A) transactions in the information, multimedia and entertainment landscape during the last two decades shows the popularity of M&A strategies for firms. Firms can have different motives to decide to participate in M&A transactions. These M&A decisions of firms are generally driven by a complex pattern of motives. This chapter describes the most common motives for decisions of firms to participate in M&A transactions. It also explains the different theoretical approaches underlying the M&A decisions. The success of these transactions depends on the performance assessment. Therefore, this chapter also discusses the success of M&A transactions resulting in a typology for M&A performance assessment.
