ABSTRACT
The primary purpose of this chapter is to analyze the methodological characteristics of media management and economics articles published in the International Journal on Media Management and the Journal of Media Economics from 2004 to 2016 and extend the results of a similar previous content analysis conducted by Beam (2006) and Hollifield and Coffey (2006). Specifically, it investigates the units of analysis, data collection methods, sampling approaches, and statistical analyses used in these scholarly media management and economics studies. Results are reported both in the aggregate and by individual journals as well as by two separate time frames (2004–2009 and 2010–2016). The typical media management and economics article in both journals combined was quantitative in orientation, relied on secondary data, used nonprobabilistic sampling, and based its analysis on regression models.
