ABSTRACT
This chapter focuses on the idea of value, or more specifically human value in the context of business education. Curriculum and faculty, along with their approach both to the classroom and to research, play a central role in building a human-centered approach to business education. Another critical piece deserving of consideration is the learning environment. It is quite likely that the architects of the financial crisis – those individuals whose decisions and actions contributed to its occurrence – held business degrees. Higher education is under intense scrutiny, and is experiencing tumultuous change – from pressures put from technology to government to the students themselves and their parents. With an undergraduate degree in business, the career opportunities are obvious, or so they seem. Major in finance and you will be positioned to land a job in finance. Flipping the classroom falls within a broader classification of pedagogy that we refer to as applied learning.
