ABSTRACT
This chapter explores the experiences of women working in the craft brewing industry, paying particular attention to how the recent expansion in craft-beer production and consumption is underpinned by a masculinised and patriarchal notion of retraditionalisation. Women who had the literacy to work with type were kept from the job because they were positioned as lacking the physical strength to handle the forms. Women and ethnic minorities are largely restricted to backstage jobs and do not reach the upper echelons where meaningful and long-term careers can be forged, at least partly because workplaces are spaces where hegemonic masculinities are performed, which is precisely their appeal to consumers. Physical sexual harassment was the most direct and obvious form of discrimination reported by our respondents, but there are two other indirect forms of discrimination that were presented as significant.
