ABSTRACT

The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research.

The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment.

part I|57 pages

Foundations

chapter 1|18 pages

Welcome

chapter 3|6 pages

Getting Started

chapter 4|12 pages

Designing a Research Study

part II|165 pages

Methodologies

chapter 5|13 pages

Focus Group Research

chapter 6|28 pages

Survey Research

chapter 7|43 pages

Historical Research

chapter 8|27 pages

Text Analysis

chapter 9|24 pages

Feminist Methodology

part III|28 pages

Writing a Research Report

chapter 11|17 pages

Writing Style

chapter 12|9 pages

Report Format

part IV|13 pages

Applications

chapter 13|6 pages

An Individual Research Proposal

chapter 14|5 pages

A Group Research Project