ABSTRACT
Modern revivalism emerged in America during the nineteenth century with the express aim of rekindling the dormant faith of the back-slidden. Once considered a spontaneous surprising act of God, revivals became carefully planned, professional revivalists began experimenting with music. In some respects professional revivalism has changed dramatically since Moody's time. A high sense of moral purpose persists, supported nowadays by a thriving revival industry underpinned by an unshakeable faith in new technologies. Although daytime seminars were held daily, the highlight was the evening service, lasting anywhere from two-and-a-half to four hours. In line with current trends at such events, Cerullo's revivals featured electronically amplified music from various instruments, including electric and bass guitars, saxophones, drums, piano and organ. Music continues to play a vital role in contemporary revivalism. In their quest to reach the unchurched, revivalists recognize the popularity and draw of music, experimenting with mixtures of contemporary and traditional worship styles and musical forms.
