ABSTRACT
The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.
TABLE OF CONTENTS
section 1|32 pages
The Industry
section 2|80 pages
The Business
section 3|66 pages
The People
section 4|82 pages
The Income
section 5|62 pages
The Work
section 6|26 pages
The Designers
section 7|20 pages
The Clients
section 8|14 pages
The Design Bodies
section 9|16 pages
The Reference Library
section 10|20 pages
The Contributors