ABSTRACT
Are you convinced that communication can help engage employees and have a positive impact on the organisation’s bottom line? Are you overwhelmed by your volume of work? Is a lack of time your biggest challenge? Are you busy on so many projects that you have little time left to focus on strategic communication? If you answer yes to these questions you are not alone. Many communication professionals struggle with similar challenges. Too often the default response is to go through the same communication motions, using the same old communication tools because it’s all they have time to do.
