ABSTRACT
The boundaries between the professional world, at the heart of which was the university, and the business world, whose raison detre was profit, were fairly clear. Instead, professors tried to create a space between capital and labour where values such as objectivity, expertise, and knowledge could support a common intellectual project directed toward the public good. Professors participate in the creation and modification of the products, and students, the market for them, learn how to use them. University CEOs show their commitment to the intrinsic value of money by concentrating most of their energy on raising institutional revenues, to applause by faculty and students. Increasingly, university CEOs and their administrations broker the economics of their regions by working with state and federal agencies and corporate leaders on economic development plans. Money is also transforming graduate education, drawing students into fields promising immediate financial rewards. Students became consumers when what became known as Pell Grants was initiated in the 1970s.
