ABSTRACT
Rotor was created in Brussels in 2005 as a collective bringing together professionals from different fields-mainly architects and designers-to work in common projects1. In many ways, its configuration and work method stands as a new paradigm for architecture firms in a 21st century already marked by world financial crisis such as the one in 2008 and by the decline of the cult of the “starchitect”. First of all, Rotor won’t define itself as an architecture firm per se, seeing that they work in other fields besides architecture, such as research as well as industrial and exhibition design. As opposed to the common model of an architecture firm in which there is a main architect or group that represents it and the rest of the employees that anonymously orbit around it, Rotor functions in a horizontal structure and avoids glorifying any of its members.
