ABSTRACT
The advent of the World Wide Web in the early 1990s, coupled with the continually evolving sophistication of computer hardware and software, has led to many changes to the way that sport businesses can maximise growth of their business goals. This continual innovation of information and communications technology (ICT) and the predominance of the World Wide Web and the other Internet resources in our media, social and work landscapes has led to the creation of what is termed ‘sport eBusiness’. There is a wide variety of sport organisations, such as sports information services and retail sports merchandisers, as well as various international leagues and teams, and national, state and local sport associations, that are using the Internet and associated technologies to help develop a presence for consumers and members alike in order to grow the business of sport.
