Managing the business of sport in the twenty-first century

There are three key themes underpinning the concluding chapter of this collection. These are: the challenges faced by increased levels of globalisation and its effects upon the sport industry; the ongoing reduction in resourcing within the sector, which is beginning to exercise considerable influence upon the decisions being made by managers now and will do so in the time ahead; and, finally, the ever-changing ways in which service providers communicate with consumers. It seems the challenges faced by new sport managers have never been more apparent or immediate. Yet, strangely, the opportunities these processes offer have rarely been as plentiful as they are at present.