ABSTRACT
This chapter deals with topical aspects of the development of employees' personal potential with the purpose of increasing the innovation activity of organisations. The methodology of evaluation of workers' motivations for developing the innovation component of personal potential is presented; recommendations for improving the motivational mechanism are formulated. The sociological method was used to gather information in order to assess motivations for developing innovation potential; statistical methods were used to process questionnaires. The dynamic development of technology, the change of lifestyle, values and motivations have a strong influence on an employee's personal potential. An employee's personal potential includes the following elements: psychophysiological potential, labour potential and innovation potential. Modern production demands that employees develop their innovation potential, which is determined by knowledge, intelligence, creative and cognitive abilities, as well as values. In the whole world, investment projects for the development of the personal potential of the staff are high-yielding.
