ABSTRACT
The widespread adoption of the World Wide Web, the analog operating model of doing business was challenged by the digital model of the Internet, making strategic transformation Web 1.0 an imperative for the economic sustainability of organizations. With the advent of social media powered by Web 2.0, a fully participatory user community was born, and customer engagement and the operating model had to be realigned again in order to integrate mobility, interaction and access to information in the value proposition. Web 2.0 redefined the very nature of demand and supply. Four elements the behavior space, value delivery, the Experience Profile and Value Profile are the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users. The emerging context of big data and analytics proposes the enterprise to some pathways toward transformation.
