ABSTRACT
This chapter presents the work of Ulrich Beck and outlines some of his central concepts including reflexive modernity, risk society, and sub-politics. It shows how the transformations of modernity and how high levels of risk production and visibility function as coordinates in the social landscape and what different positions mean for how corporations make use of public relations. Reflexive modernization is an attempt by Beck to capture the features of a society in transition. Reflexive modernity involves a number of institutional changes mobilized by social transformations. The work of Beck is extensive, creative, and relevant for understanding of everyday life, as well as the function of the political and economic systems. He was productive, he elaborated on a large number of concepts, and his work encompassed individuals, organizations, as well as institutions. Visibility is a way to understand the presence and position a body of corporations has gained in the wake of reflexive modernity.
