chapter  12
The Adoption of the World Wide Web by Marketers for Online Catalogs: A Diffusion Analysis
Pages 22

Several aspects of our environment have been altered to a certain degree as we have moved from the Industrial Age into what some are calling the Communication or Information Age (Krol & Klopfenstein, 1996). As the Industrial Revolution brought forth mass production, mass media have emerged as the critical means by which various industries market their goods. Similarly, as the Communication Age has begun to evolve, technology again is shifting the ways in which goods are marketed.