chapter  17
An Audience Survey From the First Gridiron Cybercast
WithLynn R. Kahle, Robert Madrigal, Nancy P. Melone, Kerry Szymanski
Pages 12

The University of Oregon cybercast the football game between the University of Oregon and the University of Illinois on September 16, 1995. Audience members could listen to the audio (radio) feed from the Oregon Sports Network, including all inserted advertisements, through their computers, from anywhere in the world. During the cybercast, they could click buttons on their computer screens to find out more information about the University of Oregon academic and athletic programs, to purchase novelty items, to learn more about the cybercast sponsors, and to participate in a survey.