chapter  2
22 Pages

The Social-Identity Function in Person Perception: Communicated Meanings of Product Preferences

One of the fundamental assumptions of functional theory is that people often hold or express their attitudes and preferences in order to communicate something about themselves to other people (Katz, 1960; Smith, Bruner, & White, 1956). That is, attitudes toward specific

issues, products, or ideas serve to convey broader information about us to interested parties.