chapter  9
Tacit Knowledge in Sales
WithRichard K. Wagner, Harish Sujan, Mita Sujan, Carol A. Rashotte, Robert J. Sternberg
Pages 28

Joe Girard can sell anything to anybody. His book, titled, appropriately enough, How to Sell Anything to Anybody (Girard & Brown, 1979), was written to teach us his secrets. There certainly are personal reasons for just about anybody to be interested in selling; academic psychologists, for example, are keenly interested in “selling” their manuscripts and grant proposals to journal editors and grant review panels. There also are a number of more scholarly reasons to be interested in selling.