chapter  5
What Executives Really Want and Use
ByEric Vanetti
Pages 26

How do new research ideas or management trends become noticed and eventually put into practice? How do those who generate knowledge or theory cross paths with those who seek and implement new ideas in organizations? Why do some theories, models, or ideas promote excitement and become widely practiced, while others are hardly noticed and fade as quickly as the light from behind a closing door? What factors account for such differences?