ABSTRACT
On the cover of what has turned out to be the final issue of Focus, a magazine “for and about the people of AT&T,” there’s a tableaux of five happy employees, arranged so that their smiling faces provide an ethnically diverse frame for a poster bearing the slogan “TRUE VOICE.” Although the cover promotes the image of a harmonious, multicultural working environment, one gets a slightly different image of the company in the “Fun ‘n’ Games” section at the back of the magazine. In the lower right hand corner of this section, beneath a quiz about AT&T’s international reach, there is a drawing of a globe with people speaking avidly into telephones all over the world: there’s a woman in a babushka in Eastern Europe; there’s a man with a moustache wearing a beret in France; and, following this theme and the telephone lines south, there is a gorilla in Africa holding a telephone (50). A gorilla?
