chapter  9
24 Pages

Similarity and Attraction

WithKimo Ah Yun

Some posit that the most established and well-known finding in the interpersonal literature is that attitude similarity creates interpersonal attraction (Berscheid & Walster, 1983; Cappella & Palmer, 1990; De Wolfe & Jackson, 1984; Parks & Adelman, 1983). However, others contend that this belief is unfounded (Sunnafrank, 1992) and Bochner (1991) went so far as to pronounce the issue dead. Clearly, extreme differences exist in the perceived effect that attitude similarity has on interpersonal attraction.