chapter  1
12 Pages

TIME AND MEDIA MARKETS: AN INTRODUCTION

ByAlan B. Albarran, Angel Arrese

This introductory chapter provides an overview of the concept of time and its application to the study of media markets and industries. Our goal in this chapter is to provide a context that will enable the reader to understand the theoretical and practical approaches that can be used to study the temporal dimension. Other chapters in this text examine different aspects of time as applied to specific media markets and media-related situations.