chapter  5
20 Pages

THE IMPACT OF CONCENTRATION AND CONVERGENCE ON MANAGERIAL EFFICIENCIES OF TIME AND COST

WithDan Shaver, Mary Alice Shaver

Media organizations enter the 21st century amid unprecedented levels of change. Companies are scrambling to redefine themselves as content providers instead of newspapers, television stations, magazine publishers, or holders of other traditional media franchises. Media concentration, long a factor in print media, is accelerating at a breakneck pace across all media segments as a result of economic, technological, and regulatory changes.