chapter  8
The Two-Way Street of Higher Education Commodification
Pages 22

Since World War II and the inception of the Serviceman’s Readjustment Act (also known as the G.I.Bill of Rights), there have been dramatic increases in the number of students pursuing postsecondary education.1 Aronowitz interpreted 1997 data from the National Bureau of Higher Education Statistics to suggest that about half of America’s 18-year-olds are enrolling in colleges and universities.2 With such a large proportion of students opting for postsecondary education, it is no surprise that disagreements over the purposes of higher education continue to be part of our public, political, and institution-specific discourses. Although a variety of perspectives and influences inform those debates, the rise in corporate culture has been among the most pervasive.