Breadcrumbs Section. Click here to navigate to respective pages.
Chapter
Chapter
Using Implementation Intentions to Increase New Product Consumption
DOI link for Using Implementation Intentions to Increase New Product Consumption
Using Implementation Intentions to Increase New Product Consumption
A Field Experiment
BookApplying Social Cognition to Consumer-Focused Strategy
Click here to navigate to parent product.
Edition 1st Edition
First Published 2005
Imprint Psychology Press
Pages 15
eBook ISBN 9781410613271
ABSTRACT
The best-laid plans of mice and men often go astray.
