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Chapter
Chapter
Consumer Responses to False Information
DOI link for Consumer Responses to False Information
Consumer Responses to False Information
Is Believability Necessary for Persuasion?
BookApplying Social Cognition to Consumer-Focused Strategy
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Edition 1st Edition
First Published 2005
Imprint Psychology Press
Pages 16
eBook ISBN 9781410613271
ABSTRACT
Advertising is legalized lying.
