ABSTRACT
Due to consistent marketing influences promoting multiple products that claim “removal
of fine lines, wrinkles, and age spots,” consumer demand for products that provide a “fresh
look and a more youthful appearance,” television and written advertising media
campaigns promoting individual product lines, and the myriad of products available for
the consumer to choose from, it is not surprising that patients are confused about which
products to use for their skin and how to use them. Despite the high level of confusing
“white noise” created by media and advertising promotions, optimal skin care is not rocket
science! Based on a few basic principles and knowledge of appropriate product
formulation, the dermatologist or designated skin care professional is trained to match a
sound skin care regimen with the needs of the individual patient.
