ABSTRACT
The desire for a tanned appearance along with increasing awareness of the hazards of ultraviolet (UV) light exposure has generated a renewed interest in artificial tanning products. Better formulations of sunless or self-tanners with improved aesthetics are more widely available. As consumer experience with the newer products has grown, this category has become more popular, and there has been an increasing proportion of overall sun care sales. Over 20% of young adults in both United States and Australia reported using these products in the preceding year (1,2). Individual users were also more likely to have sunburned consistent with higher use of these products in fairer Caucasians. In other studies, exclusive users of sunless tanners were more likely to practice overall sun protection (3,4) and decrease their use of tanning beds (5).
