ABSTRACT
Introduction .........................................................................................................448 An Applicable Persuasion Theory ...........................................................448 A Bullying-Tolerant Society ......................................................................450
Group 1: The General Public ............................................................................. 451 Starting the Movement .............................................................................. 451 The Media as Communication Partners ................................................. 452 The Bully Boss ............................................................................................ 452 Research Bolsters the Message .................................................................453 Framing the Message.................................................................................454 ELM and the Media ...................................................................................455
Group 2: Educating Lawmakers .......................................................................455 Rationale for a Law ....................................................................................455 The Antibullying Healthy Workplace Bill ..............................................456 The Legislative Campaign .......................................................................456 HWB Supporters ........................................................................................ 457 HWB Opponents ........................................................................................ 458 Persuasion Theory and Lawmakers ........................................................ 458
Group 3: Convincing Employers ...................................................................... 459 The “Business Case” for Bullying ............................................................460 U.S. Employers’ Reactions to Bullying ................................................... 461 The Motivation to Act ............................................................................... 462 Dispositional versus Systemic Solutions ................................................463
Conclusion ...........................................................................................................464 References .............................................................................................................465
