ABSTRACT
The relationship the members of the supply chain have with each other is strongly represented in how the firms perform the demand management function. In supply chains where information is shared quickly and the information is accurate, the demand management function of those firms who do not serve the end customer is less one of forecasting and more one of responding to known needs of its customer, the next firm in the supply chain. This entry addresses how to perform this role with upstream and downstream trading partners, leading to the demand‐driven supply chain.
