ABSTRACT
What does a juror really want from an expert who is testifying in the courtroom? Experts and attorneys have focused on the qualities of credibility that will resonate with a jury: expertise, con¤dence, objectivity, likeability, and the ability to educate and explain their ¤ndings. ese characteristics are indeed the essence of what jurors expect in both civil and criminal trials, but what is behind the ability to exude con¤dence? What do jurors actually consider objective, and how does one educate and even persuade jurors? What are the pitfalls to avoid as you take the stand?
