ABSTRACT
Risk communication is the exchange of information about the possibility of loss, injury, or other adverse or unwelcome circumstance (Smith, 2013). It has also been dened as the science of understanding scientic and technological risk and how it is communicated within a sociopolitical structure (Blaine and Powell, 2001). According to a U.S. National Research Council’s Committee on Risk Perception and Communication:
Risk communication is an interactive process of exchange of information and opinion among individuals, groups and institutions. It involves multiple messages about the nature of risk and other messages not strictly about risk, which express concerns, opinions or reactions to risk messages or to legal and institutional arrangements for risk management.
