ABSTRACT
As a response to rising levels of freight trafc, transportation policy makers are becoming increasingly interested in implementing projects and programs that mitigate the negative effects that freight activity generates, without harming the local economy. Traditionally, public sector interventions have focused on the supply side by means of improvements such as to the infrastructure, parking/ loading areas, and trafc control (Holguín-Veras
10.1 Introduction 149 10.2 Theory 150 10.3 Modalities 152 10.4 Technologies 153
10.4.1 Risk Mitigation Technologies 153 10.4.2 Low Noise Technologies 156
10.5 Incentives 157 10.6 Target Industry Sectors 159 10.7 Market Share Estimation 161 10.8 Stakeholders Engagement 162 10.9 Concluding Remarks 163 References 163
et al., 2014). These interventions often require large investments and most of them are focused solely on freight carriers. An alternative approach, freight demand management (FDM), targets the freight agents that create the demand to foster more sustainable distribution practices.
