ABSTRACT
Location-based services (LBSs) allow service providers to target customers and offer them services specifically tailored to where they are and what they need at a given moment in time and a given location in space. LBSs have the power to transform mobile services, making interactions more relevant, timely, and personal. Many factors contribute to successful LBSs, including positioning technologies, service policies, and content adaptation and personalization. Major communication providers, equipment providers, and application developers are actively supporting LBS standards development to encourage major roll outs of LBSs.
