ABSTRACT
Introduction In his seminal book, Mega Events and Modernity, mega events are described by Roche (2000) as “large scale cultural (including commercial and sporting) events which have a dramatic character, mass popular appeal and international significance” (p. 1). These are essentially singular in nature, unlike “hallmark events,” which may also be large scale but occur year on year in the same place and at the same time (Hall, 1992). Roche’s theory is that mega events bridge the gap between “elites and the people” and that they are controlled and operated with an assumed consent of the people. Since the arrival of his book, an explosion of texts,
Contents Introduction ......................................................................................................331 Creating Public Value through Sport Mega Event Policy ...................................334 Embedding Culture, Securing Public Value .......................................................337 Capturing Value as a Means of Cocreating Policy ............................................. 340 Conclusions ..................................................................................................... 344 References ........................................................................................................ 346
discussions, and debates has taken place over the role, function, and place of mega events in societies, not least their place in arguments about the purpose and effectiveness of public policy.
