ABSTRACT
Earlier versions of this case were awarded The Case Association’s Best First Case, in addition to the oikos Sustainability Case Writing Competition’s Honorable Mention. The original case (and instructor's manual) were published as Darnall N., Milstein M.B. 2014. Damaí Lovina Villas: can eco-standards and certification create competitive advantage for a luxury resort? Case Research Journal 34(3), 1-20.
