ABSTRACT
More Important .............................................................................118 6.4 #3: Social Media Grows in Importance for Wine Tourism ...........119 6.5 #4: GPS/Mobile Technologies Increasingly Helpful ................... 120 6.6 #5: Increased Winery Partnerships With Other
Types of Tourism.......................................................................... 120 6.7 #6: Rise of Asian Wine Tourism .................................................. 121 6.8 #7: Risks of Saturation and Increasing Competition ................... 122 6.9 #8: More Sophisticated Wine Tourism Measurements ................ 123 Keywords .............................................................................................. 125 References ............................................................................................. 125
6.1 INTRODUCTION
There are a number of emerging issues in the world of wine tourism, and many of these are spawned not only by the growth in global wine
regions, but by innovative practices and expanding wine tourism research. This chapter explores this growth and innovation, and then identifies and describes eight emerging issues that are beginning to impact wine tourism today and will continue to do so in the future.
