ABSTRACT
This chapter aims at discussing the importance of communicating the need for deploying sustainable measures at heritage sites. Since tourism is a service therefore, there is an enormous need to appreciate that the tourists are the coproducers of tourism services. Therefore, communications made to the tourists are ultimately aimed at achieving economic sustainability. Therefore, this chapter aims at promoting the sustainable heritage value of tourist sites for potential tourism usage. This chapter is based on review of literature bonded with a case study on City Palace Museum, Udaipur. The case discussion of the heritage site and recommendations made about the sustainable tourism practices are the results of the ongoing research project at the site. The chapter discusses a blend of theory and practice, which is aimed at the sustainable practices at heritage sites. Although sustainable practices exist across various tourist sites, a great deal of support from the tourists is required. This can be done by making them aware about the best practices aiming at sustainability. This chapter would find interest among the tourism practitioners on the practical side while the tourism researchers would find this useful in deriving new research directions. Government organization related to tourism would find it useful in making nationwide policy decisions.
