ABSTRACT
ABSTRACT: This paper aims at the discussion of opportunities and challenges of using frame experimentation in the reflective education of artistic construction. A frame (or a conceptual framework) is a collection of stereotypes that one relies on to understand a given concept (Goffman, 1986). Frame experimentation is often used to rethink or reconnect conventions in multidisciplinary social sciences. However, the use of these conceptual reframing strategies in design based studies is less frequent. Therefore, framing of architectural systems into uncommon fields holds great potential. By using frame experimentation, older experiences can be studied in new situation, tacit unconscious knowledge can become more tactile in action.
