ABSTRACT
Introduction 2 Skills required for effective communication 3 Setting the scene 3 Risk communication 7 How safe is ‘safe enough’? 8 Outbreaks and incidents 8 Communicating the risk of clusters 12
Emergency prevention preparedness and response 13
Screening 14 Talking to the public 16 Dealing with the media 16 Social media 18 Further reading 19
● A general introduction can be found in Section 2 of Lewis G, Sheringham J, Lopez Bernal J, and Crayford T, Mastering Public Health: A Postgraduate Guide to Examinations and Revalidation, 2nd ed., CRC Press, Boca Raton, FL, 2014.
