ABSTRACT
The Palm Jumeirah project was conceived by the upper echelons of the UAE government sometime in the late 1990s. The reasoning behind the decision to start the project had one major root cause. The ruling al Maktoum family realized at a certain point that oil, the major source of Dubai’s revenues, was expected to run out by 2016. To address this issue, a strategic decision was made to convert the city into an international hub of business and tourism.
