ABSTRACT
Popular periodicals, ranging from business to technology, continually discuss new media. New media can be described as that which includes the use of traditional forms, i.e., text, audio, video, photography, and animation; with new forms: data, navigation, and nonlinear interactivity. New media, which is typically computer-based, electronic, and dynamic, does not obsolesce traditional media forms; rather, it allows everyone, from the smallest Internet broadcasters to megaconglomerate media companies to share content. With new media, broadcasters think in terms of users as opposed to viewers, while still maintaining the concept of a mass audience. New media forms are interchangeable and allow users to jump back and forth within the content, to like content, and to completely new content (including, but not limited to, hypertext and hypermedia). Simply put, new media is electronic communication.
