ABSTRACT
The most potent force that a project manager has to elicit cooperation from team members is to genuinely care for them. This is not manipulation. Rather, it is behavior that serves mutual best interests. When the project manager takes
strokes are putdowns and diminish the other person. An example might be "We'd like to pay you what you're worth, but the minimum wage law won't let us." Negative strokes are resented and build animosity. They should never be used. Negative strokes are not to be confused with criticism, which is discussed in Chapter 7, Section II.
