ABSTRACT
This entry summarizes how links may be drawn between Corporate Social Responsibility (CSR) and business strategy. It describes concepts from Michal Porter of Harvard and Mark Kramer that make this link. They recommend placing social issues into three categories — generic issues (good citizenship), issues with value or supply chain impact, and strategic philanthropy. Different companies would classify the same CSR issue into different categories depending on where they operate, their industry, and their products. The case of Boots, Ltd. illustrates.
