ABSTRACT
The entry describes the components needed to acquire and analyze customer data. Levels from bottom to top are the following: CRM Data — data warehouse and repository that includes customer purchasing history and other dataAnalytics — data mining, reporting, and queriesTreatments — inbound event‐based rules and outbound campaign management for messages and offersChannels — data paths included personal, email, web‐based, and storesCustomers — like consumers, retailers, distributors, and corporate buyers
