ABSTRACT
Mike Beer got the attention of many consultants with the opening line of a provocative essay: “In my view,” he wrote, “OD is dying” (1989, p. 11). Basically, Mike proposed that the OD he saw suffered from multiple too-muchnesses—a preoccupation with a limited set of values, too much emphasis on the intervenor, too much attention to interventions like survey/feedback, and overexuberant identifications of ODers with “normal science” so as to gain, Beer proposed, the approval of the “academic establishment.”
