ABSTRACT

Information designers start at the other end by trying to understand the needs of the users of graphic products and the way they use these products. We believe that serving the best interests of the user will also serve the best interests of the client. As such, testing graphic products with users as test persons (diagnostic or user testing) plays an important role in developing and confirming design solutions. However, introducing and conducting testing in the ‘real world’ can be a challenge in itself. In this chapter, this will be demonstrated in two case studies.